Digital Marketing Course

Advanced Digital Marketing with Gen AI

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Master Digital Marketing.
Boost It with AI.
Get Hired.

GET SCHOLARSHIP UPTO ₹10,000/-*


  • 3-4 Months

  • Hybrid Classes

  • Interactive Classes by Industry Experts

  • 5+ Capstone Projects

  • Top Notch LMS Platform

  • 75+ Tools Covered

  • Industry Recognised Certificates

  • 100+ Hiring Partners

  • Mock Interviews & Resume Building

  • Discussion Forum

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Last Date to Enroll: [Insert Date]
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Our Learners working in 200+Global Brands

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Why Learn from Skill-Up?

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Project Focused Learning

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Online Workshops

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Industry tools and Case Study

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Course Description

This course is designed for those who want to start strong, switch careers, or scale their brand with confidence. Whether you\’re a fresh graduate, a working professional, or an aspiring freelancer, this program helps you understand, implement, and excel at marketing in the AI era.

And we don’t stop at teaching. We guide you all the way to your first job or freelance gig with 1:1 mentoring, resume support, mock interviews, and 100% placement assistance through our wide network of hiring partners.

Topics You\’ll Master from the Course


Introduction to Digital Marketing & the Online Ecosystem


  • What is Digital Marketing?
  • Importance of Digital Marketing Today
  • The Digital Marketing Funnel
  • Key Digital Marketing Channels
  • Understanding the Online Ecosystem
  • Digital Metrics & KPIs
  • Business Objectives & Online Marketing Goals
  • Consumer Behavior in the Digital Age
  • Introduction to Digital Marketing Tools
  • Career Opportunities in Digital Marketing



Graphic Designing with Canva


  • Introduction to Graphic Design
  • Getting Started with Canva
  • Understanding Canva’s Interface & Tools
  • Working with Templates and Layouts
  • Typography and Font Pairing
  • Color Theory and Brand Palettes
  • Creating Social Media Graphics (Posts, Stories, Banners)
  • Designing Logos and Brand Kits
  • Brochures, Flyers, and Poster Design
  • Basic Video Editing in Canva
  • Creating Presentations and Infographics
  • Exporting Designs for Web and Print
  • Canva Pro vs. Free Features
  • Real-World Design Projects
  • Design Best Practices and Creative Tips



Website Creation Using WordPress


  • Introduction to Websites & How They Work

  • Domain Names & Web Hosting Basics

  • Understanding WordPress as a CMS

  • Installing WordPress on a Hosting Server

  • Exploring the WordPress Dashboard

  • Choosing and Installing Themes

  • Customizing Website Layouts and Pages

  • Working with Page Builders (Elementor/Block Editor)

  • Creating and Managing Menus

  • Adding Plugins for Functionality

  • Creating Forms and Popups

  • Setting Up Blogs and Categories

  • Optimizing for Mobile & Responsive Design

  • Linking with Google Analytics and Search Console

  • Website Backup, Security & Maintenance

  • Launching Your Website Live

  • Building a Portfolio/Business Website – Capstone Project



Keyword Research & AI-Driven Content Strategy


  • Introduction to Keywords & Search Intent

  • Types of Keywords (Short-tail, Long-tail, LSI, Transactional, etc.)

  • Understanding Search Volume, Competition & CPC

  • Tools for Keyword Research (Google Keyword Planner, Ubersuggest, SEMrush)

  • Competitor Keyword Analysis

  • Building Keyword Clusters & Content Silos

  • Content Strategy for Blogs, Landing Pages & Social Media

  • Mapping Keywords to the Customer Journey

  • Creating Content Outlines with AI Tools (ChatGPT, Jasper, Copy.ai)

  • Writing SEO-Friendly Content with AI Assistance

  • Using AI for Meta Titles, Descriptions & Headlines

  • Content Calendar Planning Using AI

  • Analyzing Content Performance with Metrics (CTR, Engagement, Bounce Rate)

  • Content Repurposing & Optimization Techniques

  • Case Studies: Successful Content Strategies Driven by Keywords + AI



SEO Mastery: On-Page, Off-Page & Technical Optimization


  • Introduction to SEO & Its Importance

  • Understanding How Search Engines Work

  • Types of SEO: On-Page, Off-Page & Technical

  • On-Page SEO Fundamentals

  • Keyword Placement & Optimization Techniques

  • Creating SEO-Friendly URLs, Titles & Meta Descriptions

  • Internal Linking & Content Structuring

  • Image SEO & Alt Text Optimization

  • Off-Page SEO & Link Building Strategies

  • Guest Blogging, Directory Submissions & Social Bookmarking

  • Local SEO & Google Business Profile Setup

  • Technical SEO Basics: Site Speed, Mobile Responsiveness & Core Web Vitals

  • Crawlability & Indexing – Using Robots.txt & Sitemaps

  • Canonical Tags, Redirects & Duplicate Content Fixes

  • Structured Data & Schema Markup

  • SEO Tools Overview – Google Search Console, Screaming Frog, SEMrush

  • Performing SEO Audits & Reporting

  • Latest SEO Trends & Algorithm Updates



Social Media Marketing (SMM): Meta, LinkedIn, YouTube, X (Twitter)


  • Introduction to Social Media Marketing

  • Understanding Platform Algorithms & Audience Behavior

  • Building a Social Media Strategy (Goals, Targeting, Content Pillars)

  • Meta Marketing (Facebook & Instagram) Overview

  • Creating & Managing Meta Business Suite and Ad Manager

  • Facebook & Instagram Ad Types (Image, Video, Carousel, Reels)

  • Audience Targeting, Retargeting & Custom Audiences

  • Content Planning & Scheduling (Using Meta Planner, Creator Studio)

  • LinkedIn Marketing: Personal Branding & Company Pages

  • LinkedIn Content Strategy & Thought Leadership

  • LinkedIn Ads: Campaign Setup, Targeting & Lead Generation

  • YouTube Marketing: Channel Setup & Optimization

  • Video SEO, Thumbnails, Titles & Tags

  • YouTube Shorts Strategy & Monetization Basics

  • X (Twitter) Marketing: Content Strategy & Trends

  • Building Engagement with Hashtags, Threads & Replies

  • Analytics & Performance Tracking Across Platforms

  • Creating a Monthly Social Media Calendar

  • Tools for SMM: Canva, Buffer, Later, Hootsuite, ChatGPT

  • Case Studies & Campaign Breakdowns from Leading Brands



Campaign Planning, Budgeting & ROI Tracking


  • Introduction to Campaign Planning in Digital Marketing

  • Setting SMART Marketing Goals (Awareness, Leads, Sales)

  • Understanding Buyer Personas and Target Audiences

  • Choosing the Right Platforms for Campaign Objectives

  • Defining KPIs: CTR, CPC, CPM, CPL, ROAS, Conversion Rate

  • Budget Allocation Strategies: Daily vs. Lifetime Budgets

  • Funnel-Based Budget Distribution (TOFU, MOFU, BOFU)

  • Crafting Campaign Messaging & Creative Briefs

  • Ad Spend Forecasting & Bidding Strategies

  • A/B Testing Campaign Creatives and Audiences

  • Setting Up Conversion Tracking (Pixels, Tags, Events)

  • Using Google Tag Manager & Meta Pixel for ROI Tracking

  • Reading Campaign Dashboards (Google Ads, Meta Ads, LinkedIn)

  • Analyzing Performance Metrics & Making Data-Driven Decisions

  • Attribution Models: First Click, Last Click, Linear & Data-Driven

  • Tools for Campaign Analytics: GA4, Looker Studio, Facebook Analytics

  • Reporting Campaign Results: Building Insightful Dashboards

  • Optimizing Campaigns for Higher ROI

  • Common Budgeting Mistakes & How to Avoid Them

  • Real-World Case Studies: High-Performance Campaigns



Performance Marketing with Google & Meta Ads


  • Introduction to Performance Marketing

  • Overview of Google Ads (Search, Display, Video, Shopping)

  • Overview of Meta Ads (Facebook & Instagram Campaign Types)

  • Setting Up Google Ads & Meta Business Manager

  • Keyword Planning Specifically for Performance Campaigns

  • Audience Targeting Strategies Unique to Performance Ads

  • Creating Conversion-Focused Ad Copies & Creatives

  • Understanding Ad Formats for Direct Response Campaigns

  • Conversion Tracking Setup for Performance Goals

  • Understanding Quality Score (Google) & Relevance Score (Meta)

  • Dynamic Ads, Responsive Search Ads & Smart Campaigns

  • Lookalike Audiences & Behavioral Targeting (Meta)

  • Custom Conversions & Event-Based Tracking

  • Scaling Campaigns Without Increasing CPA

  • ROAS Optimization in E-commerce & Lead Generation

  • Understanding Ad Fatigue & Creative Rotation

  • Using Performance Max Campaigns (Google)

  • Meta Advantage+ Campaigns & Automation Tools

  • Common Mistakes in Performance Marketing

  • Industry-Specific Case Studies (e.g. E-commerce, Education, Real Estate)



Google Analytics 4 (GA4) & Google Tag Manager (GTM)


  • Introduction to Google Analytics 4 (GA4)
  • Setting Up GA4
  • GA4 Interface Overview
  • Event Tracking in GA4
  • User Tracking and Audience Building
  • GA4 Goals and Conversions
  • Analyzing Data in GA4
  • Data Retention and Privacy Settings in GA4
  • GA4 and E-commerce Tracking
  • Integrating GA4 with Other Tools
  • Introduction to Google Tag Manager
  • Setting Up Google Tag Manager
  • Working with Tags, Triggers, and Variables
  • Types of Tags in GTM
  • Creating and Configuring Triggers
  • Using Variables in GTM
  • Debugging and Preview Mode in GTM
  • Version Control and Publishing in GTM
  • GTM for E-commerce Tracking
  • GTM and GA4 Integration



Affiliate Marketing & Monetization Strategies


  • Introduction to Affiliate Marketing

  • Understanding Affiliate Networks and Programs

  • Choosing the Right Affiliate Products and Services

  • Affiliate Marketing Models (CPC, CPA, CPL, RevShare)

  • Setting Up Affiliate Marketing Campaigns

  • Tracking Affiliate Performance and Analytics

  • Content Strategies for Affiliate Marketing

  • Email Marketing for Affiliate Promotions

  • Social Media and Influencer Marketing for Affiliate Sales

  • SEO and Affiliate Marketing: Best Practices



Blogging, Copywriting & AI-Assisted Content Creation


  • Introduction to Blogging and Content Creation

  • Understanding Your Audience: Key to Effective Blogging

  • Setting Up and Managing a Blog

  • Content Planning and Strategy for Bloggers

  • Crafting Engaging Blog Posts: Structure and Style

  • SEO for Bloggers: Optimizing Content for Search Engines

  • Writing Compelling Headlines and Meta Descriptions

  • Copywriting Basics: Writing Persuasive and Clear Copy

  • Writing for Different Platforms: Blogs, Social Media, and Email

  • Creating Shareable Content: How to Encourage Engagement

  • Storytelling in Copywriting and Blogging

  • Writing for Conversions: Call to Action and Lead Generation

  • AI-Assisted Content Creation: Tools and Techniques

  • Using AI for Idea Generation and Content Research

  • Editing and Proofreading with AI Tools

  • Improving Content Quality with AI: Grammar, Style, and Readability

  • Balancing AI and Human Creativity in Content Creation

  • Monetizing Your Blog through Affiliate Marketing, Ads, and Sponsored Content

  • Measuring Blog Performance: Analytics and KPIs

  • Future Trends in Blogging, Copywriting, and AI Content Creation



Email Marketing & Automation Workflows


  • Introduction to Email Marketing
  • Building and Growing an Email List
  • Choosing the Right Email Marketing Platform
  • Crafting Effective Email Campaigns
  • Segmenting Your Email List for Better Targeting
  • Personalization in Email Marketing
  • Designing Emails for Maximum Engagement
  • Writing Compelling Email Subject Lines and Copy
  • Understanding Email Analytics and Metrics
  • A/B Testing for Email Campaigns
  • Automating Email Marketing Workflows
  • Setting Up Welcome Email Sequences
  • Lead Nurturing with Email Automation
  • Drip Campaigns: Educating and Converting Leads
  • Abandoned Cart Emails: Driving Conversions
  • Email Campaigns for E-commerce and Product Launches
  • Trigger-Based Email Campaigns
  • Integrating Email Marketing with Other Channels (Social Media, Website)
  • Best Practices for Email Deliverability and Compliance (GDPR, CAN-SPAM)
  • Advanced Email Marketing Strategies for Retargeting and Customer Loyalty



Capstone Projects with Live Campaign Execution


  • Introduction to Capstone Projects in Digital Marketing
  • Setting Objectives for Capstone Projects
  • Defining the Scope and Deliverables of a Live Campaign
  • Selecting the Right Digital Marketing Channels for Your Campaign
  • Conducting Market Research for Campaign Strategy
  • Setting Up and Managing Google Ads Campaigns
  • Creating and Optimizing Social Media Campaigns
  • Developing SEO Strategies for a Live Website Campaign
  • Content Creation and Strategy for Campaigns
  • Email Marketing Campaign Setup and Execution
  • Affiliate Marketing Campaign Design and Implementation
  • Performance Marketing and Paid Media Campaign Execution
  • Leveraging Analytics and Data for Campaign Insights
  • Budgeting and Resource Allocation for Live Campaigns
  • A/B Testing and Experimentation in Live Campaigns
  • Integrating Campaigns Across Multiple Platforms
  • Influencer Marketing and Collaboration for Live Campaigns
  • Managing Campaign Timelines and Deliverables
  • Tracking and Reporting on Campaign Results
  • Analyzing Results and Making Data-Driven Adjustments



Resume Building, Interview Prep & Career Mentorship


  • Introduction to Resume Building for Digital Marketers
  • Key Elements of an Effective Digital Marketing Resume
  • Tailoring Your Resume to Specific Job Roles and Industries
  • Highlighting Achievements and Results on Your Resume
  • Crafting a Strong Professional Summary
  • Showcasing Skills and Certifications Relevant to Digital Marketing
  • Building an Impressive Portfolio to Complement Your Resume
  • Writing a Cover Letter that Stands Out
  • LinkedIn Profile Optimization for Career Growth
  • Preparing for Digital Marketing Job Interviews
  • Common Interview Questions for Digital Marketing Roles
  • Answering Behavioral Questions with the STAR Method
  • Presenting Your Digital Marketing Projects and Campaigns in Interviews
  • Interview Etiquette and Professionalism
  • Building Confidence for Virtual and In-Person Interviews
  • Navigating Salary Negotiations in Digital Marketing Roles
  • Networking Strategies for Career Advancement
  • Career Development in Digital Marketing: Paths and Opportunities
  • Mentorship in Digital Marketing: Importance and Finding a Mentor
  • Setting Long-Term Career Goals and Continuous Learning in Digital Marketing



Certifications from Google, Meta, HubSpot, and SEMrush


  • Google Certifications

    • Google Analytics Individual Qualification (GAIQ)

    • Google Ads Search Certification

    • Google Ads Display Certification

    • Google Ads Video Certification

    • Google Ads Shopping Ads Certification

    • Google Ads Measurement Certification

    • Google Marketing Platform Certification

    • Google Mobile Sites Certification

    • Google Digital Garage Certification (Fundamentals of Digital Marketing)

  • Meta (Facebook) Certifications

    • Facebook Blueprint Certification: Meta Certified Digital Marketing Associate

    • Facebook Blueprint Certification: Meta Certified Media Planning Professional

    • Facebook Blueprint Certification: Meta Certified Media Buying Professional

    • Meta Certified Creative Strategy Professional

    • Meta Certified Marketing Science Professional

    • Meta Certified Community Manager

  • HubSpot Certifications

    • HubSpot Inbound Marketing Certification

    • HubSpot Content Marketing Certification

    • HubSpot Social Media Strategy Certification

    • HubSpot Email Marketing Certification

    • HubSpot Inbound Sales Certification

    • HubSpot SEO Certification

    • HubSpot Growth-Driven Design Certification

    • HubSpot Service Hub Software Certification

    • HubSpot CMS for Marketers Certification

  • SEMrush Certifications

    • SEMrush SEO Fundamentals Exam

    • SEMrush Content Marketing Toolkit Exam

    • SEMrush Paid Media Fundamentals Exam

    • SEMrush Social Media Toolkit Exam

    • SEMrush Technical SEO Exam

    • SEMrush PPC (Pay-Per-Click) Certification

    • SEMrush Advertising Certification

    • SEMrush Brand Monitoring and Reputation Management Certification

Who Can Join this Course

  • Students & Freshers

  • Working Professionals

  • Career Switchers

  • Freelancers & Entrepreneurs
Payment Plans

  • Flexible payment plans

  • Scholarships for early birds

  • EMI options available

Duration : 200+ Hours

Lesson : 15+ Concepts

Skill level : All level

Class : Hybrid

Student Feedback

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